When it comes to search engine optimization (SEO), many organizations believe that it’s only for large businesses with huge budgets. This couldn’t be further from the truth! SEO audits are not about how much money your organization has but rather about what tools you can use to audit your website’s SEO.
There are many free and low-cost SEO audit tools available for small business owners like yourself that will help you make the most out of your optimization efforts. In this post, we’ll discuss the top three tools your business needs to use to improve your small business SEO.
- Ahrefs
Ahrefs SEO tool is one of the top SEO tools for small businesses. It offers a wealth of information about your website’s SEO, including keyword rankings and backlink data on competitors.
Ahrefs is one of the best tools to use to diagnose any issues your website may have with its SEO. Their SEO audit feature will help you track problems with pages on your site to ensure they are optimized correctly with keywords in the titles, along with no broken tags, content quality issues, or metatag problems. Ahref has been around for more than ten years and knows what it takes to rank higher online!
- Google Search Console
If you’re looking for SEO auditing software as well as resources from Google themselves to help bump your online rankings, then Google Search Console might be just what you need. The application was created by Google, which is the same company that ranks your SEO in their search engine, so it provides some of the most reliable insights into how SEO is functioning on your website.
This free option allows business owners to find SEO errors on their own site, verify website ownership, and see how Google views the page. To get started, users simply need to download a plug-in onto their webpage, and it will automatically audit your small business SEO. To find suggestions for your website, simply click into the optimization tab to review recommendations by the Google Search Console plug-in.
- UberSuggest
This SEO audit tool is excellent for finding keywords that you might not have considered before. It can generate more than 1 million keyword suggestions to help out with content optimization by suggesting words or phrases related to your topic, which can be added into metadata tags, titles, URLs, or inbound links. This helps improve traffic from searches as well as the ranking potential for pages within search engines.
To get started with UberSuggest, all you need to do is type in the ideal keyword to find more information about it and how successful your business could rank by using it in your content planning strategy. Plus, you can use that keyword to find related keywords that can help create quality content.
Boost Your Small Business SEO Rankings Today
With so many free tools available to help you optimize your website, there’s no excuse not to take advantage of them. From ensuring that search engines can crawl your site easily and index the appropriate content on it to providing keywords for Google Adwords campaigns – a small business SEO audit is essential when trying to rank higher in SERPs.
Which are some of the top online tools you use for optimizing websites? Have you tried any yet? Let us know what’s worked well for you! We offer consultations with our team of experts who will work with you one-on-one through every step of the process from start to finish. Contact us today if you’re looking for the right digital marketing strategy to boost your small business’s SEO.